My most ambitious project? My animated augmented reality installation.
I am a creative director + art director + interactive designer + multimedia artist. Motto: Be a light.
Maybelline EyeStudio introduces a high-end product line, educates women on how to achieve make-up artist designed looks and inspires them to explore intense color.
The print ads for individual EyeStudio products took the same approach, to excite and simultaneously educate users on how new products work.