• 2018
  • Art Direction, UI/UX Design, Interactive
  • Next/Now

How do you show the inner working moving parts of Cummins inside their new electric semi-truck? Augmented Reality of course.


Global engine manufacturer, Cummins, needed an innovative way to officially announce their first-of-its-kind electric semi truck at the North American Commercial Vehicle Show in Atlanta. So, NEXT/NOW developed and built an Augmented Reality tour that used tablets like interactive windows to view and interact with an invisible digital layer of information on and around the truck. Holding the tablet over certain hotspots revealed 3D AR models of working parts, stats, and specialized brand messaging.