The Primrose Friends Video Series

The Primrose Friends are puppets used in Primrose preschool classrooms to help teach character. We took these adorable puppets and brought their character traits to life with engaging short stories that parents could watch with their little ones. The experience was rewarding and humbling to create such a tactile world of make believe. I never knew I could have a second career as a blue felt bunny or blooming sunflower plant! It was also a pleasure to work with Rob Gregory, who really knew how to add the magic with real life effects.

Character

The resulting VR simulator featured an actual steering wheel, throttle, and advanced sensors that mapped and digitized users hands into the game proved itself a powerful attractor and a successful digital activation for Progressive Insurance, the title sponsor of the National Marine Manufacturer's Association 2018 Boat Show.

Mood Boards