IMG Academy's IQ
IMG Academy is a global sports education leader that’s pushing the boundaries of sports education.IMG’s focus on mental performance is a differentiator for
the brand and a difference maker in the lives of student athletes.
To claim their expertise in this area and create a lead magnet for parents exploring the full suite of IMG products, we created IQ. IQ is a print, digital guide and social campaign that educates the IMG approach with authority, break down conventions and activate new ways of thinking.
- 2023-24
- Digital & Social Campaign, Art Direction, Animation
- Manifest
Mental Performance is Half the Battle
We created a wide range of social content types that showcased expertise from mental health coaches to student athlete alumni to support the IQ’s launch. Authority in the sports mental health arena was definitely established as many downloads of the guide continue to reach the masses.
Design System
Social Post Anatomy Process
