Progressive Virtual Reality Experience

To engage customers at the 2018 Boat Show at McCormick Place in Chicago, we designed and created a virtual reality boat race, where users raced against the clock in a turn-twisting course to launch to the finish line. The result was over 20,000 users opting in to engage with Progressive in the most thrilling way. I created the art direction of the game and it's assets, ensuring a cohesive, properly branded yet authentic experience. I led the team in game asset management and also designed various interactive interfaces throughout the virtual world.

  • 2018
  • Virtual Reality Design, Art Direction, Interactive
  • Next/Now

Making a Brand Virtual

The resulting VR simulator featured an actual steering wheel, throttle, and advanced sensors that mapped and digitized users hands into the game proved itself a powerful attractor and a successful digital activation for Progressive Insurance, the title sponsor of the National Marine Manufacturer's Association 2018 Boat Show.

Mood Boards